Promoting a Sports Handicapping Business is a challenge for those who are not familiar with online marketing. Reaching sports bettors who are your primary target can be enormously challenging as you are competing in the same channels with the best funded sportsbooks in the business such as GoSportsbet.com. In the old days companies promoted in the newspapers but nowadays instead of using the phone you can use the internet to promote your business!
The best ways to promote a business are as follows:
Email marketing – Buying and sending emails to clients that opt-in to receive this information is both cost effective and fast. The service we recommend is Handicapping Leads that has prices from $99 for 1000 emails and we’ve also found a service that specializes in sportsbetting leads called WagerLeads.com
Specialized Banner Ad Networks – Banner advertising on specialized networks is far more effective than advertising on generic networks where the CPM (cost per thousand) is over $50. The only specialized banner ad network for handicappers is operated by Igamebiz.com.
Press Release Services – Most cappers do not write press releases with SEO (Search engine optimization) in mind. Structuring a press release in order to maximize its effectiveness for SEO is the key. Using experts in the handicapping industry can ensure your release is considered newsworthy and picked up by mainstream magazines. One service we recommend is our press release service which starts from just $299 to get in thousands of media sources.
If you are thinking about establishing your sports handicapping business online, you needs two key tools. The first is a web platform where you can publish sports picks and the second is marketing. Ezcapper.com is the market-leading platform for sports handicappers where a handicapper can host and manage picks, payments and show a history. EZCapper also provides marketing tools and support. With over 60 clients using this platform, EZCapper is the market leader. Along with a subscription to EZCapper comes free monitoring by the leading sites in the industry that will track and promote the handicapping site. Another good source of marketing is through list marketing. HandicappingLeads.com is the leader in the industry.
To learn more about sports handicapping and how to make money in the industry visit: