NEW YORK (AP) adidas is back in the pro basketball game.
The apparel company will be the official outfitter of the BIG3, the 3-on-3 league announced Tuesday.
adidas will provide the jerseys for the league’s teams and also create new lines of licensed products for fans, including uniforms, T-shirts, and hoodies. adidas had been the official apparel company of the NBA before it was replaced by Nike this season.
As part of a three-year deal, adidas will also support the BIG3’s local community initiatives.
Co-founded by entertainer Ice Cube, the league of former NBA players is preparing for its second season. The Ball Hogs won the lottery Tuesday and will have the No. 1 pick in the April 12 draft.